Beatrice is a professional nutritionist and sport personality. She has been practicing her profession for years relying exclusively on word of mouth and online subscription-based platforms, so she decided to trust me with building a personal branding that would help further build her career both on social media and offline. Her distinctive traits would be: healthy lifestyle, balanced diet and consistent physical activity.
First Proposal
For the first proposal I presented three distinct approaches to the logo design:
- the first would be pretty sober and minimalistic, with three icons representing her distinctive traits
- the second one would be iconographic, recalling a measuring tape (being one of the most commonly recognizable tools in her job)
- the third one would keep the same visual reference but making it more fun and dynamic.
Development
Beatrice opted for the last solution, so I proceeded with further developing it: I presented a total of three color variations in two different combinations each to choose from, to reflect her character and personal taste.
Final Design
In order to keep the branding fresh, dynamic and fun we decided for it to co-exist in two different color variations: the yellow and the green one. The branding is then completed with fonts, color codes and assets for social media.
Fonts and Colors
Main Logo
Stationery
Mini Logo variations
Social Media assets
